5 Tips On How To Choose A Freight Forwarder

Your imports and exports should be in good hands at all times. Therefore, we suggest that you choose a freight forwarder who can handle your goods in the best way. With so many providers out there, how can you choose a trustworthy one? We can help you go about it. In this article, you will read 5 tips that can help you choose a good freight forwarder.

1. The Experience of the Freight Forwarder

What do we mean by experience? Well, your provider should have a lot of experience dealing with various situations, such as port shutdowns, dockworker strikes, and warehousing issues, just to name a few. This will save you a lot a headache down the line.

An experienced provider will also help you deal with the warehousing problems, customs and other routine issues. With experience, any freight forwarding company can develop great business relations throughout the world.

2. The Network of the Freight Forwarder

The freight forwarder you choose should have a network of business partners and agents in the country you are going to import the goods from or expert to. This is to make sure that your goods will be handled well in that country.

Actually, your provider should have a good network in several countries. For instance, if you are importing the goods from china, make sure your provider has his men in that country.

3. The Services of the Provider

You may want to find out about the types of services offered by the provider. Actually, the ideal service provider should be able to handle both ocean shipping and air shipping of the goods.

As far as our expert opinion goes, if you need just the port-to-port services rather than door-to-door shipping, it won’t be necessary for the provider to offer this service. But make sure they offer a valid tracking option. If they don’t, you may want to look somewhere else.

4. Good References

No matter what type of service you are looking for, make sure you ask for good references. If you get some references and none of them has positive things to say about the service, you should not hire that service provider.

For instance, the company should be able to give you the link to its testimonial web page.

5. Customer Service

Keep in mind that customer service is of utmost importance as far as doing business goes. If a provider offers good customer support, they should be able to get back to you whenever you ask a question about their services or prices.

The sales representative at the company should be able to answer your questions in a timely fashion. Moreover, the staff should be sincere and polite. People don’t like to deal with a company that has rude staff members.

Setting Goals to Hit the Right Target

When setting your annual goals you may first want to redefine and narrow your target market. Why do you want a narrow target market? It’s easier to market to a well-defined target, because then you can find them in groups. Finding groups of leads is a better use of your time than going after them one by one.

Defining your target market is simply locating the people who are most likely to need your service. You can separate people by age, income, profession, location or other demographics, as well as psychographics (mindsets).

Once you’ve clearly defined who your solution is for, it’s also easier for them to find you. Also, if you can zero in on one problem and one solution for a specific group of people, it’s easier to create marketing materials.

You can speak their language and attract them, rather than chase after them. They feel that you are speaking directly to them, and that makes it easier for them to raise their hand and say, “Yes I need your help.”

When you know who your target market is, you don’t waste time pursuing those who aren’t ideal clients. You stop trying to attract just any client and start attracting ones who are a vibrational match.

You enjoy working with each other, and the relationship is mutually beneficial.

Create an “avatar”

A great way to define your ideal client/target market is to create a profile or “avatar” to go beyond demographics, such as gender, income, location, age, by listing the qualities that you would want them to have.

Consider qualities such as reliability, sincerity, honesty, willingness to change, flexibility, and sense of humor.

You can also chunk it down by breaking the possible target market into smaller segments. Do this by identifying a group of people with 1) very specific identifying characteristics, such as people starting a home business, people with dog problems, or people who need to lose weight; or 2) problems that you can solve, such as people recovering from breast cancer, people deciding on a new career, or people in search of their life purpose.

A version of you

Another thing to consider when defining your ideal client is that they are probably a version of you… some form of you in the past, who was facing the same problem that you now can solve.

For example, maybe you’ve gone through a painful experience in a relationship, and now you coach others how to avoid that experience. Or you may have taken years to find your life purpose, and now you coach people to find it in a few weeks. Or you learned the “hard” way how to present teleseminars and now you can coach people how to do it the “easy” way.

One of the biggest mistakes solopreneurs make is they often overlook their life experiences as part of their expertise. They ask, “Why would anyone care about what I’ve done, or what I’ve accomplished?” But the truth is, people reach out and follow a coach because they resonate with their story. People want to learn from people who solved a problem similar to the one they have.

As you get to know that ideal client you can language your offers specifically to them. The more you know about your ideal client, the easier it will be to attract them to you.

Tips for Defining your Target:

Defining your target market is the key to finding them offline and online. Here are some tips:

· It’s easier to market to one group of people who need your solution because they’ll know you are speaking to them.

· You’re going to get a better caliber of client because you are speaking their language and you will naturally attract them.

· It may be helpful to create an avatar of your ideal client so you can get a clear picture in your mind of who to attract.

· Your ideal client may be a version of you before you had the transformation you are helping others have.

· Market research will help you find the language that your ideal clients use so you can use it in your marketing materials.

· When networking, tell people who you help and what their problem is to define your target market.

Watch Out: Not Getting Narrow Enough

Many coaches and consultants are concerned that if they narrow their target market, they will be leaving money on the table from all the folks that they are leaving out. This myth couldn’t be further from the truth. In fact, just the opposite is true: when you narrow your market to a specific group of people with a specific problem, you have a much better chance of finding qualified leads and turning them into clients.

Pitching It Perfectly

When the government paves the way for brand engagement

We are all quite aware that the governments of the country, current and previous have always focused on the social development in the country. In a country that has too much population, with literacy, electricity, and sanitation yet to permeate many corners, this has not always been an easy job.

Governments have had to resort to catchy taglines and advertisements for the message to resonate with the masses. With economic liberalization and greater access to technology, the government has had to change the approach. While the intention has remained the same, the methods used to spread it is up a notch.

The idea of the cause commercial is to make sure that people take some sort of action without directly asking them to do so.

On paying close attention to the recent trends, it can be seen that the government itself has created a category for brands. The category has been so made that the brands can pave a way for themselves into people’s consciousness while retaining their and the audience’s conscience.

We list out a few advertisements that have captured the audience’s attention through a social cause while at the same time promoting their product.

Swacch Bharat and Hindustan Unilever Limited

The state of sanitation in India is well known. As of 2011, about 31% of the rural households do not have access to toilet facilities. Moreover, lack of proper sanitary education means that people do not follow proper hygienic habits and thus fall sick often. One of these habits includes not washing hands with soap after attending to one’s business.

As part of the Swacch Bharat Abhiyan of the government, Hindustan Unilever released its catchy Haath, Munh aur Bum, Bimari Hogi Kam. Featuring children, the campaign was focused on encouraging adults and everyone else around them to start using soaps. Only then will they be able to maintain a proper health. The Swachh Abhiyan, Swachh Aadat generated a lot of interest amongst the audience while at the same time promoting its own hand wash.

Digital India and Samsung

Samsung might have been an exploding news for some time due to malfunctioning phones. But in India, it used its technology to further the cause of Digital India. Its #SapneHueBade has its heart and message in the right place. Instead of an urban center, Samsung promotes itself in the rural areas.

The commercial, with a young protagonist, is about using the digital advancements to further one’s education. And then use that education to give back to the community. The progress of one individual with right intentions implies the progress of many.

Cashless Economy and PayTm

Since November 2016, the buzzword in India has been demonetization. The first brand to cash in on it was PayTm, the mobile wallet company. A window of opportunity opened for this company as the focus moved away from fighting corruption to a cashless economy.

To promote its product while lauding the move was the ads that it released post-demonetization. They kept the commercials simple-using PayTm is hassle free.#PayTm karo started trending and with more merchants and consumers downloading the app every minute, the trend will not be stopping anytime soon.

It must be noted that the governments prior to 2014 were based on Nehruvian socialism. But the current economic set up is extremely capitalistic paving gateways for private companies to make their presence felt in people’s lives without being too aggressive.

With the encouragement provided by the government, the advertisements of the brand are almost like ready to eat packaged meals. They just need to build in the message of the government along with their product and viola! A social cause campaign is born.

The conversations are not limited to the TVCs’. If the commercial is good enough then a number of people talk about it on Facebook. Hashtags (#) trend on Twitter. Moreover, this blitzkrieg of commercials is not just limited to social media. The government as well as the brands rope in celebrity ambassadors to provide even more depth to the message. The cycle of popularity continues.

P.S. Cause-brand marketing can be traced back to Tata Tea. One of its Jaago Re campaigns revolved around asking people to go vote on the day of elections.

Properties and Different Applications of Stainless Steel Wire Mesh

A wire mesh is made up of uniformly crossed wires in regular patterns to form a barrier or screen. The patterns can be large or small, square or polygonal depending upon the purpose or application of the end product. From providing perimeter markings to concrete construction applications, this wire mesh is used in a variety of ways today. The reason of such wide usage is due to certain properties of the product as discussed below.

Properties of Stainless Steel Wire Mesh

This wire mesh or barriers are made from different grades of stainless steel, like 304 or 316, depending on its usage. Some properties that make barriers of this type so popular all over the world are discussed below.

Corrosion Resistant

Being made of stainless steel, with 8% nickel and 18% chromium alloyed, these barriers are highly resistant to corrosion. So, even underwater applications prefer using stainless steel screens as it decays the least. It is also used in areas where there is maximum exposure to the elements, ensuring longer functionality of the barriers.

Low Maintenance

The preceding wire mesh requires low upkeep due to its highly stable non-reactive structure and corrosion resistance properties. These fences also have high reusability value due to this nature. They can be left in areas with high exposure to elements; the stainless steel will ensure maximum functionality for a longer period of time.

Temperature Tolerance

These meshes can also be in extremely hot or cold conditions. With some special treatments, these barriers can be used under high pressure also, like a rectangular holding area for pouring concrete for pillars or slabs. These stainless steel concrete boxes can withstand a high amount of pressure of subsequent constructions. Also, stainless steel meshes are used in physical separating and sieving different-sized particles in many industries.

Different Applications of Stainless Steel Mesh Wires

On the subject of the application, this wire mesh is widely used in the fields described below.


These are very useful as barriers delineating the boundaries of commercial and personal properties. Wire meshes can also be used to keep out animals from a designated area of keep them locked in one. The general sturdiness of the constituent material ensures minimum encroachment on the protected property.

Electrified Fencing for High Security

The preceding fences also find extensive applications in the electrified boundaries. Commonly found around high-security zones like nuclear or research facilities, a thin copper wire is wound through the steel fencing, along with barbed razor wires for additional protection.

Perimeter Fencing

The above mentioned fencing is also preferred in temporary perimeter installations where there is a need of temporary protection for a short period of time. This wire mesh is light and malleable, so it can be removed and re-installed upon short notice.